True to form, the first image Jorgen created for Pret-A-Manger was the now iconic and brand defining image of a pair of shoes made out of two baguettes. Beautifully photographed, but with an intelligent sense of humour. Some 15 years later the image is still being used, and is one of the over 150 images that Jorgen has created for the brand so far.
Alongside his renowned work for Pret, Jorgen has worked with some of the most well known brands in the world, including multiple editions of Vogue, Marks & Spence, DeBeers, Hotel Chocolat, Coty and Gordons Gin, amongst many others.
Jorgen’s work is defined by a constant pursuit of beauty, often quirky, but always intelligent and considered.